The total amount that it generated in sales equalled 2.4 trillion dollars. – McDonalds 2017 Stats –Įxternal Analysis of the restaurant industry:Īs per the Euro Monitor International report for 2016, the entire restaurant industry had 19 million outlets. Moreover the company returned 7.7 Billion dollars to the shareholders through share repurchases and dividends for the year. Global comparable sales of McDonald’s increased by 5.3% and guest count increased by 1.9%. While the brand’s systemwide sales increased 7%, consolidated revenues decreased 7%. Of the 37,241 McDonald’s restaurants that the brand operated in 2017, in 120 countries, 34,108 were franchised and 3,133 were operated by the company. However, the competition from other small and big brands in the restaurant industry has kept growing intense and continued success of McDonald’s depends upon how well it is able to innovate its menu, prices and style of customer service. As of year end 2017, McDonald’s employed 235,000 employees. McDonald’s systemwide sales accounted for 3.5% of the entire restaurant industry sales while its outlets were only 0.2% of the total outlets. Research and data collected by Euro Monitor International for 2016 also showed that the entire restaurant industry was composed of 19 million outlets and generated 2.4 trillion dollars in sales. McDonald’s systemwide sales accounted for 7% of the entire sales generated by the IEO segment while its eating out establishments only constituted 0.4% of the entire 9 million outlets. The number of QSR brands in the global fast food industry has grown high and McDonald’s has continued to compete on the basis of price, quality customer convenience and flavour.Īccording to research by Euromonitor International, the IEO (Informal Eating out Segment) which constitutes the primary competition of McDonald’s and includes quick-service eating establishments, casual dining full-service restaurants, street stalls or kiosks, cafés,100% home delivery/takeaway providers, specialist coffee shops, self-service cafeterias and juice/smoothie bars was composed of 9 million outlets in 2016 and generated 1.2 trillion in sales. Apart from that it tests new products regularly to make its menu exciting. Changes are made to the menu to suit the local taste. Although its menu differs across geographies based on local taste and preferences, the brand still serves a substantially uniform menu. However, McDonalds remains the most popular brand due to its quality and variety of food and extensive presence globally.
The QSR industry has grown highly competitive in the recent years. Operating across more than 100 countries, the brand serves locally relevant quality food and beverages at various price points. Its goal is to become 95% franchised over the longer term. McDonald’s is primarily a franchisor with franchisees owning and operating more than 90% of its restaurants. It is a global brand operating across more than 100 countries. McDonald’s is a leading name in the world of fast food.
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